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CDC EPIC Webinar: Overcoming Message Resistance
October 23 @ 1:00 pm - 2:00 pm
One of the great challenges in public health is overcoming message resistance. During public health emergencies, community leaders and emergency responders share advice with affected communities to help reduce harm or even save lives. People often receive and understand these messages but still don’t take the recommended actions. This webinar (1:00-2:00pm ET) from CDC’s Emergency Partners Information Connection (EPIC) draws upon communication science, behavioral science, and the experiences of emergency responders to share best practices for overcoming message resistance.